July 21, 2009 - Boulder, Colorado – The Brewers Association's Export Development Program for the second consecutive
year is planning to participate in the Great British Beer Festival. The
UK is a market of interest to many Export Development Program members
and the Brewers Association itself has strong linkages to the GBBF and
to CAMRA, this is a great opportunity to promote U.S. craft beer in the
UK.
The Brewers Association will be displaying an assortment of U.S.
craft beers in the "USA and Rest of World" section of the show. This
area will be "branded" with U.S. craft beer promotional materials,
Brewers Association posters and other materials. It will provide
excellent exposure for American craft beers in general and, in
particular, for brands already in the UK. "The Great British Beer
Festival is an excellent venue to promote U.S. craft beers in the UK
and northern Europe," states Bob Pease, Brewers Association Vice
President, "our Export Development Program members find great value in
this event, which is why we are back for a second year."
During the week of Great British Beer Festival, the Brewers
Association will also be hosting a series of receptions for importers,
distributors, retailers and media where beers from Brewers Association
Export Development Program member breweries will be exclusively
showcased.
The following Brewers Association Export Development Program
members are participating in the Great British Beer Festival by sending
beers:
- Alaskan Brewing Co
- Anderson Valley Brewing Co
- Ballast Point Brewing Co
- Big Sky Brewing Co
- Boulevard Brewing Co
- Caldera Brewing Co
- Coronado Brewing Co
- Deschutes Brewery
- Dogfish Head Craft Brewery
- Firestone Walker Brewing Co
- Flying Dog Brewery
- FX Matt Brewing Co
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- Great Divide Brewing Co
- Lagunitas Brewing Co
- Left Hand Brewing Co
- Odell Brewing Co
- Rogue Ales Brewery
- Shipyard Brewing Co
- Steamworks Brewing Co
- Stone Brewing Co
- Terrapin Brewing Co
- Uinita Brewing Co
- Victory Brewing Co
- Wandering Aengus Ciderworks
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In addition to sending their beers, the following Brewers
Association Export Development Program members will be working the
booth at the Great British Beer Festival promoting all U.S. craft beers:
- Ron Lindenbusch, Lagunitas Brewing Co
- Doug Odell, Odell Brewing Co
- Greg Koch, Stone Brewing Co
- Mitch Steele, Stone Brewing Co
- Bill Covaleski, Victory Brewing Co
The Brewers Association's Export
Development Program began in 2004 with a grant from the United
States Department of Agriculture's Market Access Program. Since its
inception, objectives for the Export Development Program have remained
unchanged. These include the following:
- Educate international trade and media about the quality and
diversity of products offered by the U.S. craft beer industry and about
the U.S. craft beer culture.
- Inform member breweries about opportunities for their products in
key international target markets.
- Complement the industry's own efforts to increase international
distribution of U.S. craft beer.
To date, the Export Development Program has been able to promote its
members' beer in Scandinavia, the Netherlands, Italy, the United
Kingdom, Germany, Canada, China, Japan, the Philippines and Australia.
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