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| March 06, 2006 - (Probrewer.com) - Extracts from beer reduce inflammatory markers, according to a study by Austrian scientists. Hops may play a particularly important role.
"On the basis of our new findings, beer must be added to the list of beverages with potentially anti-inflammatory components, but our findings must not be understood as an encouragement to drink alcohol," said lead researcher Professor Dietmar Fuchs from Innsbruck Medical University.
The study, published in the journal International Immunopharmacology studies the effects of different beer extracts, including light beer, wheat beer, and non-alcoholic beer, on the production of neopterin (a marker for inflammation) and levels of tryptophan (the hormone - low levels are associated with more inflammation).
The effect resembles that of wine but also that of green as well as black tea, which were studied in Innsbruck and elsewhere a few years ago. The health enhancing effect of such beverages, especially of red wine and green tea, have been known for some time. Of particular interest is a beneficial impact on coronary heart diseases.
"Beer was found to suppress degradation of trypophan and production of neopterin in PMBC stimulated with PHA," according to the report.
The results showed that the type of beer was not important, and that a 4% solution could reduce neopterin production by 65 per cent.
The authors could not identify the "active" species in the beer, pointing out that beer contains nearly all the B vitamins, several minerals like potassium and magnesium, and several antioxidants like polyphenols.
"Humulone and isohumulone (both derived from hops) may be of particular importance for the effects induced in our in vitro system," the scientists wrote. |
| March 06, 2006 - (Probrewer.com) - A new reference book detailing all US bottled beer brands has recently been published.
The Essential Reference of Domestic Brewers and Their Bottled Brands (DBBB) is a hard back, nearly four hundred page beer reference to index and detail all U.S. beer brewers and their bottled brands, with listings broken out alphabetically, by beer style, by geographic location, and by individual Brewery Portfolio's.
The new book also features individual beer style descriptions, color and bitterness comparison pages, and state by state beer availability charts.
The DBBB, and the companion web site, are designed for use by beer retailers, beer wholesalers, convenience stores, supermarkets, and restaurants and beer enthusiasts.
The Brewery Portfolio section of the reference features background information about each brewery and highlights the brewer's selected brands.
"At launch, The Essential Reference of Domestic Brewers and their Bottled Brands (DBBB) will be targeted to reach the over 35,000 U.S. retailers of beer", states Michael Kuderka of MC Basset, LLC, the publisher of the resource, "and it should be a valuable tool for the retailer, when you consider that 89% of the retailers we surveyed told us that they were looking for new brands of beer".
"Our goal from the beginning has been to produce one nationally recognized reference of all domestic breweries and their bottled brands. For the beer producer, we believe that the (DBBB) will be a means for enabling market demand, through beer education and brand awareness building, " concluded Kuderka.
The Essential Reference of Domestic Brewers and Their Bottled Brands can be purchased by going to the DBBB web site at www.essentialbeerreference.com . Each book purchase also provides one year of access to the on-line companion to the hard cover book. The on-line site is updated monthly.
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NEW! Mysterious Secrets of Circus Boy(R) Revealed At Last!
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| March 02, 2006 - Burlington, VT - The Magic Hat Brewing Company announced today the
release of Circus Boy®, the company's newest year-round beer and the first permanent member of its family of ales to appear in nearly three years.
The New Eighth Wonder of the Brewing World is the Greatest Sip on the
Planet!
An astounding ale, Circus Boy® is the brewery's take on the American
hefeweizen. Unfiltered and unfettered, it's a deliciously light-bodied beer
brewed for wide consumer appeal and ultimate drinkability for all seasons.
Each sip of Circus Boy® contains a pronounced wheat malt character, yet is
free of the overly spiced phenolic yeast flavors that mar the typical
imported hefeweizen.
American hefeweizens experienced 15% growth in 2005 and are now the 5th
largest national category in the craft brewing industry. Experts attribute
this increasing popularity to the style's uniquely refreshing flavor
profile, which attracts a broad cross-section of craft brew drinkers.
Available year round, Circus Boy® can be found in six packs, 12-paks, cases, draft, and in every Magic Hat Variety 12-Pak. Preview performances of Circus Boy® can be arranged on request. To arrange a show for your taste buds, please contact Ringmaster Sara Schnipper at (802) 658-2739.
Magic Hat Brewing Company® and Performing Arts Center, creators of #9®, Fat
Angel® and Blind Faith®, supporting the arts community and educating
consumers that "Great Sex is Worth Protecting."
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| March 01, 2006 - (Probrewer.com) - The Washington state Senate has approved a bill that would give out-of-state wineries and brewers the right to sell directly to retailers - a privilege in-state producers already enjoy. The measure, which passed 48-0 with one lawmaker excused, now heads to the House.
In a lawsuit brought by Issaquah, Washington-based Costco, U.S. District Judge Marsha Pechman ruled in December that the state's system to import, distribute and sell wine and beer violated the Constitution's commerce clause.
The judge gave the Legislature until April 14 to level the playing field by either extending self-distribution to out-of-state producers or by withdrawing that privilege from in-state producers.
Some form of the bill is expected to pass.
If the Legislature fails to come up with a solution by the deadline, the judge will take away self-distribution privileges from in-state producers. |
| February 27, 2006 - (Probrewer.com) - Anderson Valley Brewing has completed a project that allows the Booneville, Calif., brewery to generate about 40% of its annual electrical needs.
"We've got solar powered beer going on here," Peter Suddeth, longtime brewery employee, wrote in a press release. "You can drink it and feel good that you're helping to preserve the environment."
The $860,000 state-of-the-art photovoltaic (PV) system includes two arrays; a 175-foot by 53-foot array on the south facing roof of the brewery's cellar and packaging facility, and a separate 120-foot by 24-foot ground-based freestanding array. The 125 kWh system is the largest privately owned PV system north of the San Francisco Bay Area, and among the largest in the western hemisphere.
Ken Allen, Anderson Valley founder and president, said the project underscores the brewery's commitment to keeping its environmental impact as low as possible.
"We feel an obligation, specifically to this pristine valley in which we're located, but to the rest of the world as well, to be responsible with resources. We recycle as much of our waste as we can; paper, plastic, glass, cardboard. We have our own waste water reclamation system, and now we can greatly reduce our reliance on outside electricity," je said via the press release.
"Solar is the future. We're proud to be getting a jump on it."
Allen cited statistics showing that almost 75% of the electricity used in California is generated with nonrenewable resources such as coal, natural gas, and uranium. |
| February 23, 2006 - (Probrewer.com) - American Beer Month has been laid to rest, replaced by American Craft Beer Week.
The Brewers Association, which staged American Beer Month celebrations each July beginning in 2000, announced the launch of American Craft Beer Week - to be held May 15-21.
The theme of American Craft Beer Week will be "Visit your local brewery."
"American Craft Beer Week strives to focus attention on the diverse and flavorful beers produced by small, traditional and independent brewers all over America," said Ray Daniels, Director of Craft Beer Marketing for the Brewers Association. "We want to give every American a chance to visit their local brewery and discover why craft beer is the fastest growing beverage alcohol category in the US," he said.
The BA expects that breweries will hold tastings, conduct tours, present beer dinners and educational sessions--all in an effort to help Americans better understand the flavor and diversity of craft beer.
To further encourage brewery visits, the Brewers Association will conduct the Great American Beer Tour during the May 15-21 week. The program will award points to consumers for each brewery visit during the week, allowing them to earn premiums such as beer mugs and logo shirts. The consumer who accumulates the greatest number of points will receive an all-expenses paid trip for two to the 25th Great American Beer Festival held in Denver, Colorado September 28-30. |
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Redstone Meadery Receives 6 Medals at 2006 International Mead Festival
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| February 17, 2006 - BOULDER, COLORADO - Redstone Meadery, a winery that makes honey wine known as mead, was awarded six medals in four different categories at the 2006 International Mead Festival - Honey Wines of the World. The mead festival hosts the largest competition and tasting for commercial meads by the most experienced mead judges ever assembled.
David Myers, Chairman of the Mead at Redstone Meadery states, "We are extremely proud to have received medals in as many categories as we did. With close to 100 commercial meads entered the competition is getting tougher and tougher each year. We are especially excited about winning the gold for our 2002 Reserve and also the gold for our Sunshine Nectar."
Redstone Meadery's six medals include: 1) Gold for Sunshine Nectar in the 'Session' category; 2) Gold for the 2002 Red Raspberry Reserve in the 'Dessert' category; 3) Silver for the Juniper Mountain Honey Wine in the 'Metheglin' category; 4) Silver for Black Raspberry Nectar in the 'Session' category; 5) Silver for Pinot Noir Mountain Honey Wine in the 'Pyment' category; and 6) Bronze for the White Pyment in the 'Pyment' category.
This 4th ever competition, run by Marie Bird Struckman of the Great American Beer Festival, judges each mead based on a 100 point system. One gold, silver and bronze medal was awarded to the top three scoring meads in each category. This type of judging is a combination of how both commercial beer and commercial wines are judged in other competitions.
Vicky Rowe, mead judge and owner of the web site GotMead.com stated, "The quality of meads judged was phenomenal. Only one gold, silver and bronze was awarded in each category. So to win a gold medal means the mead is considered the best commercial example of that style in the world."
A total of 96 commercial meads from six different countries were judged in ten different categories that included: Braggot - honeywine with malt; Cyser - Honeywine made with apple cider, apple juice or apples; Dessert Mead - honeywine 14% alcohol or over; Melomel - honeywine using fruit excluding apples or grapes; Metheglin - honeywine made with any herbs, spices; Pyment - honeywine made with grapes/grape juice; Session - honeywine 10% alcohol or below; Specialty - Any Honeywine (fermented from at least 50% honey) that does not fit into any other category, including a combination of two or more categories; Traditional - honeywine not from a single variety of honey; Varietal - honeywine made from single-bloom or varietal honey.
Redstone Meadery, which opened in 2001, sells ten different types of mead and is distributed in over 16 states. The meadery, located in Boulder, Colorado, has a tasting room attached to the production facility and offers free tours and tastings Monday through Saturday.
Web site: http://www.meadfest.com. For further information please contact Julia Herz of Honeywine.com, +1-303-823-6691, info@honeywine.com.
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Craft Beer Growth Leads All Adult Beverages for Second Year
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| February 16, 2006 - Boulder, CO - America's craft brewers sold 9.0 percent more barrels of beer in 2005 versus 2004 making craft beer the fastest growing segment of the US beverage alcohol industry for the second
consecutive year, according to the Brewers Association, the Boulder,
CO-based trade association for US craft brewers.
"Craft beer volume growth far exceeded that of large brewers, wine and
spirits in 2005," said Paul Gatza, Director of the Brewers Association.
"And even though imported beer grew nicely in 2005, craft beer grew at a
faster rate."
The Brewers Association estimates 2005 sales by craft brewers at 7,112,886
31-gallon barrels up from an adjusted total of 6,526,809 barrels in 2004, an
increase of 586,077 barrels or 8.1 million case-equivalents.
Compared to craft beer volume growth of 9.0 percent, spirits volume
increased at 3.3 percent in 2005 and wine volume was up 2.9 percent. The
import segment of the beer industry rose 7.2 percent in 2005 while non-craft
domestic beer volume declined slightly for the year. This establishes craft
beer as the fastest growing segment of the US beverage alcohol business for
the second year in a row.
"Consumer enjoyment of the flavor and diversity of craft beer continues to
fuel healthy, steady growth in this segment," said Ray Daniels, Director of
Craft Beer Marketing for the Brewers Association. "Small brewers lead the
entire industry by offering flavorful, interesting beers."
The craft beer segment includes more than 1300 small, traditional and
independent breweries which produce primarily all-malt beers. It includes
both brewpubs which sell beer primarily at their own pub or restaurant and
packaging breweries that distribute beer in kegs, cans and bottles to a wide
range of retail outlets. The Brewers Association has tabulated industry
growth data for these breweries annually since 1985.
One year ago, the Brewers Association reported craft segment growth of 7.2
percent for 2004, a year in which wine (2.7%), spirits (3.1%), imported beer
(1.4%) and non-craft domestic beer (0.5%) all reported substantially smaller
growth rates.
"The strong growth by craft beer in 2005 is especially impressive because it
comes on top of strong performance in 2004," said Gatza. For each of the
last two years, craft beer growth has been stronger than in any year since
1996. He also noted that 2005 is the third year craft beer growth rates
were stronger than those for imports. "Craft beer clearly leads the beer
industry in consumer appeal."
For further information on the craft beer industry and these estimates,
contact Paul Gatza at 303-447-0816 x122 or Ray Daniels on 312-203-8383.
Based in Boulder, Colo., U.S.A., the Brewers Association (BA) is a
not-for-profit trade and education association for small, traditional and
independent craft brewers. Our purpose is to promote and protect American
craft beer and American craft brewers and the community of homebrewing
enthusiasts. Visit the website: www.beertown.org to learn more. The Brewers
Association has an additional membership division of 9,000+ homebrewers:
American Homebrewers Association.
The association's activities include events and publishing: World Beer Cup®;
Great American Beer Festival®; NBWA/BREWERS Joint Legislative Conference,
Craft Brewers Conference and BrewExpo America®; National Homebrewers
Conference; National Homebrew Competition; American Craft Beer Week (May);
Zymurgy magazine; The New Brewer magazine; and books on beer and brewing.
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| February 15, 2006 - (Probrewer.com) - Bootie Beer has struck a share deal with a mystery European investors as it looks to fund expansion.
The Wisconsin-based beer company has agreed to sell 10 million shares to a "European investment group" for an undisclosed sum.
"The investment agreement and financial relationship is an exciting and positive step towards achieving the company's business model objectives and enhancing shareholder equity," said Bootie Beer CEO Tania M. Torruella.
"The European investment group is a big endorser of the Bootie Beer business model, resulting in indications of follow-on financing to support our growth strategy."
Bootie Beer is a contract brewed beer that includes two styles, Bootie Beer and Bootie Lite. The company uses the slogan "America's Entertainment Beer."
The company said its brands had been "enthusiastically received", adding that it planned to give increased support to its distributors and wholesalers to drive sales in key markets. |
| February 15, 2006 - (Realbeer.com) - Taking inspiration from Monty Python and the success of last year's "Big Ad" commercial, Australian brewer Lion Nathan has put together a $1 million advertisement that should please the beer gods.
The ad for Tooheys New depicts teams of people using huge catapults to propel sacks of malt as well as hops into the stratosphere in order to induce the gods to allow beer to fall like rain.
The ad seems to be in the same spirit as the "Big Ad," which proved a runaway success for rival Carlton Draught.
David Nobay, executive creative director at the ad agency Saatchi & Saatchi, said: "Frankly, our focus was less on responding to Big Ad than in getting away from the cliches in beer advertising where a bunch of bogans at a bar drag their knuckles down the other end to tell tit jokes to their mates."
For the making of the ad - reported to have cost $1 million to produce - 30-foot-high catapults were wheeled through Melbourne streets and hauled to the tops of buildings.
The Tooheys ad will go to air on TV on Sunday.
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