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FLYING FISH ANNOUNCES EXIT 1
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| October 16, 2009 - CHERRY HILL, NJ - On Wednesday, October 28, New Jersey's largest craft brewery, Flying Fish Brewing Company (1940 Olney Avenue, 856-489-0061), will release Exit 1 Bayshore Oyster Stout, the third in their wildly popular Exit Series of Big Bottle Beers. Exit 1 is a classic oyster stout, a once-ubiquitous style brewed with local oysters, in this case from the Delaware Bay, for richness and intensity of flavor.
"New Jersey's southwest bayshore has been supplying oysters to Americans since colonial times. Until the 1950s, hundreds of millions of oysters were harvested annually," says Flying Fish Head Brewer Casey Hughes. "Now, thanks to efforts by many organizations, the oyster is coming back. We worked with local oystermen in Port Norris, NJ to get the freshest specimens for this brew."
Exit 1 is brewed with 100 Delaware Bay oysters per batch, lending their mellow ocean flavor and one-of-a-kind creaminess to the brew and resulting in a beer that is rich, soft and of course, a perfect complement to a plate of oysters. The beer bears the name of Exit 1 because it is the final turnpike exit before drivers enter the state of Delaware. Future Exit Series Big Bottles will be named for other exits, chosen based on videos, photos and testimonials submitted to Flying Fish by fans at www.exitseries.com. This series will continue, with three or four beers a year, to eventually encompass all turnpike exits.
"One of the very best things about the Exit Series is the interactive element of it," says Flying Fish Founder Gene Muller. "The ideas that have come through the site are amazing, innovative, and stamped front to back with New Jersey pride. They encompass everything we're trying to honor with these special beers."
Exit 1 is available only during this one-time release, and only until it sells out across New Jersey, Pennsylvania and Delaware. A fanciful tribute to the New Jersey Turnpike and all the Garden State has to offer, these special brews are Flying Fish's first foray into large bottles. The first and second in the series, Exit 4 and Exit 11, are already sold out, and ideas for future exits pour in daily through their Web site.
Two Exit 1 Release Parties will be held on Wednesday, October 28. From 6 p.m. to 8 p.m., the Oyster House (1516 Sansom Street, 215-567-7683) will have Exit 1 on draft and will be offering $1 oysters and from 7 p.m. to 9 p.m, Standard Tap (901 North 2nd Street, 215-238-0630), will be pouring the first firkin of Exit 1.
For those who wish to purchase Exit 1 bottles, both Philadelphia locations of The Foodery (837 North 2nd Street, 21-238-6077 and 324 South 10th Street, 215-928-1111) will also debut bottles of Exit 1 the same day.
Flying Fish was the world's first ‘virtual' microbrewery, establishing an Internet presence as early as 1995. That presence helped to generate press interest and woo investors to the fledgling brewery, which would not open for business until late 1996. Today, Muller and his team oversee four full-time styles, as well as a variety of seasonal beers. Their brews have been featured at the Great British Beer Festival, Oregon Brewers Festival and Canada's Biere de Mondial Festival. They have won medals at the Great American Beer Festival, Real Ale Festival and the World Beer Championships, and are the only New Jersey brewery featured in Best American Beers.
Flying Fish was recently named "Local Hero: Beverage Artisan of 2009" by Edible Jersey magazine. In addition, the brewery took home two medals at this year's GABF, including a gold medal for Exit 4, which was also named "Best Belgian-Style Beer in America" by Men's Journal.
For more information about Exit 1 or Flying Fish, please visit them online at www.flyingfish.com or call (856) 489-0061. |
| October 16, 2009 - (Probrewer.com) - A single advertiser will sponsor the next episode of NBC's Saturday Night Live for the first time in the show's 35-season history - and that sponsor is - Anheuser-Busch.
To promote Bud Light Golden Wheat, Anheuser-Busch has purchased a sponsorship of the Oct. 17 show that includes all the telecast's commercial time, a segment called "Backstage With Bud Light Golden Wheat" and a series of never-before-aired clips from SNL throughout the years.
As part of the promotion, NBC will show SNL-viewing parties from across the country hosted by Bud Light Golden Wheat.
"This first-of-a-kind sponsorship of Saturday Night Live by Bud Light Golden Wheat perfectly illustrates the kind of deal we mean when we talk about wanting to innovate with our clients," said Mike Pilot, president, ad sales, NBC Universal. "We are thrilled to be able to offer this opportunity that includes such a compelling mix of exclusive content to a company such as Anheuser-Busch."
"During the episode, we are able to incorporate Bud Light Golden Wheat authentically as part of the show's content, offer at-home viewers unprecedented backstage access during regular commercial slots and, at the same time, generate talk value among contemporary adult beer drinkers," said Keith Levy, vp, marketing, Anheuser-Busch.
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| October 15, 2009 - (Probrewer.com) - Manufacture of the famous Geordie brown ale, brewed in its namesake town of Newcastle for 82 years will switch to Tadcaster, North Yorkshire, Scottish & Newcastle said.
It wants to close the Federation Brewery, Dunston, Gateshead, with the loss of 63 jobs by the middle of next year, because of falling beer sales in the UK. The Dunston site is currently running at around 60% capacity.
The famous bottled beer, with its iconic blue star label, first went on sale in 1927 and was brewed next to St James's Park football ground in Newcastle until 2005.
The ale was also dubbed "dog" by drinkers, as they would make the excuse of going to "walk the dog" when nipping to the pub. Many Geordies will remember with affection the sweet yeasty smell rolling across the city from the plant, which was demolished last year to make way for a science park. |
| October 14, 2009 - (Probrewer.com) - Brewers and beer enthusiasts have responded in huge numbers to protest a "cease and desist" letter against Rock Art Brewery, a small brewery in Vermont.
Supporters are voicing their objections to the makers of Monster energy drink, Hansen Beverage Company, for going after a small entrepreneur over the right to trademark the name of a strong barley wine aptly named "Vermonster".
The "cease and desist" letter demands Rock Art stop selling its Vermonster beer, drop its effort to get a federal trademark for the name, and pay Hansen's lawyer fees. The letter says Monster has worked hard to establish its brand and Rock Arts use of the name Vermonster "will undoubtedly create a likelihood of confusion and/or dilute the distinctive quality of Hansen's Monster marks."
Matt Nadeau, founder/owner of Rock Art Brewing consulted several lawyers who agreed that the microbrewery could legally win a court battle. However, to do so Rock Art Brewing will face legal fees starting at $65,000. Matt and his wife Renee who also works at the brewery face losing all they own if they choose to go to court against a company reportedly worth $1 billion dollars.
Matt tells the compelling on youtube.com at http://www.youtube.com/watch?v=kbG_woqXTeg
"When I pledged allegiance to this country as a kid in grade school I don't remember the end of it saying "and justice for all who have the deepest pockets,'" says Matt Nadeau."You got five people saying I'm right, I don't think it should be coming to the point where they take everything."
As Rock Art Brewing prepares for their 'David versus Goliath' battle, Rene Nadeau had this to say through a Facebook update:
"The easiest and best way to support us and any other craft business is by purchasing their product and let everyone know about the beers you enjoy. That keeps us doing what we want to do...brew the beers! I truly thank everyone who has offered their ...support! Cheers! Renee"
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| October 13, 2009 - (Probrewer.com) - American craft brewing pioneer Greg Noonan, 58, died Sunday in his home after a brief battle with cancer.
Noonan opened Vermont's first brewpub in 1988 and two others after that but his influence was national. His 1986 book Brewing Lager Beer: The Most Comprehensive Book for Home- and Microbreweries
became something of a guidebook for those opening small breweries in the 1980s and '90s. He Later wrote Scotch Ale in 1990 and Seven Barrel Brewery Brewers' Handbook: A Pragmatic Guide to Home Brewing in 1996, then updated Brewing Lager Beer in 2003.
Like many who would soon be commercial brewers Noonan started out making beer as a hobby at home. He was working as a manufacturing manager for paper and wood products companies in Massachusetts when news of microbreweries opening on the West Coast inspired him to go pro.
"I specifically sited my brewery in Burlington because it's where I wanted to live. I admired the politics in Vermont," he said. He spent three years lobbying the Vermont legislature to legalize brewpubs.
"That first year, it was a real sell," he said 10 years after opening in the pub. "There was no built-in awareness of what a brewpub was. (Consumers) would look at you and think 'You are a brewery, you must make Budweiser.' There was no style awareness."
His local impact was obvious. For instance, John Kimmich, who later started the awarding winning The Alchemist brewpub in nearby Waterbury, sought out Noonan to learn the trade. Kimmich waited tables and eventually became head brewer at Vermont Pub & Brewery.
"Greg is a major reason that The Alchemist is a success," Kimmich says. "He's been a wonderful mentor. He's got the blending of the chemistry knowledge with the esoteric side of things."
Like many other brewers, commercial and amateur, Kimmich said he still has a dog-eared copy of Brewing Lager Beer in his brewery. His book was the start of Brewers Publications, the publishing wing of the Brewers Association.
That book was quite a legacy to leave behind but Noonan left much more. |
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AB InBev Sells Theme Parks
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| October 08, 2009 - (Probrewer.com) - Belgian brewer Anheuser-Busch InBev announced that it will sell its theme parks business to private-equity firm Blackstone Group for up to $2.7 billion.
The infusion of cash will help AB InBev pay down the $45 billion in debt it took on to buy Anheuser Busch last year.
It has been known that AB InBev wanted to sell the theme parks, which were owned by Anheuser, but the collapse of credit markets made it difficult to pull off such deals. The fact that AB InBev was able to seal the deal indicates a growing ability to obtain financing to support mega-corporate transactions.
AB InBev will receive $2.3 billion in cash and the right to participate in the first $400 million of Blackstone's return on investment. The subsidiary, Busch Entertainment Corporation, operates 10 entertainment parks in the U.S., including three SeaWorld parks.
AB InBev executives had indicated that they planned to sell at least $7 billion in assets following the Anheuser deal, and Busch Entertainment was seen as a logical candidate for sale because AB InBev wants to focus on selling beer.
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| October 06, 2009 - (Probrewer.com) - After 15 years in operation, St. Arnold Brewing Co. of Houston Texas bid farewell to its original brewery at its annual Oktoberfest celebration on Oct. 3.
The company is relocating from its current 30,000-square-foot space into a redeveloped 90,000-square-foot warehouse located near downtown Houston. Construction crews are completing a $6 million, year-long renovation of the historic building.
St. Arnold's offices will move first and brewing operations will follow in November.
The new brewhouse, which will feature beer-making equipment imported from a defunct brewery in a Bavarian monastery, will increase the company's brewing capacity by 60 percent to 40,000 barrels a year. The facility also offers the ability to grow production to 100,000 barrels per year.
Saint Arnold's brewery attracts about 50,000 visitors a year, but with a new location close to downtown, St. Arnold's founder Brock Wagner expects to attract twice as many in future.
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| October 05, 2009 - (Probrewer.com) - The Lallemand Brewing sponsored is pleased to announce the winners of the Brain of Craft Brewers beer contest which was launched last April at the Craft Brewers Conference in Boston. The participating brewers created their best pilsners, American ales and stouts brewed with Nottingham Ale Yeast. The contest called on the brewer's creativity and sense of innovation to brew the beer that would win the top prize money of $30,000.
On September 22, 2009 a panel of 16 experienced judges tasted a total of 70 beers entered in all 3 categories by 33 breweries (brewpubs and microbreweries). The judges were either BJCP (Beer Judge Certification Program) accredited or professional brewers. They ranked the top 3 beers of each category and characterized the beers as diversified, clean and surprising! This was especially true for the pilsners since Nottingham is mostly regarded as a yeast to brew ales.
The top 3 winners of the pilsner category were Bluegrass Brewing Co (3rd); Wynkoop Brewing Co (2nd) and Dempsey's Restaurant and Brewery (winner). The top 3 winner of the American ale category were Big Rock Chophouse (3rd), Beaver Street Brewery (2nd) and Port Brewing Co (winner). The top 3 winners of the stout category were Odell Brewing Co (3rd), the Bruery (2nd) and Bluegrass Brewing Co (winner).
The Best of Show beer was elected by 6 expert judges: Steve Dresler (Sierra Nevada Brewing Co); Lauren Salazar (New Belgium Brewing Co); Lyn Kruger (Siebel Institute of Technology); Jamie Floyd (Ninkasi Brewing Co); Keith Villa (MillerCoors) and Matt Stinchfield (BJCP National) and they selected the stout from BLUEGRASS BREWING COMPANY as the big winner!
Lallemand Brewing includes AB Vickers Ltd and the Siebel Institute of Technology. AB Vickers is located in Burton upon Trent (UK) and is a supplier of brewers yeast and brewing process aids to the global brewing industry. Siebel Institute of Technology is based in Chicago, IL and is a provider of educational, consultancy, yeast and laboratory services to the global brewing industry. For more information please visit www.lallemandbrewing.com
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| September 30, 2009 - (Probrewer.com) - Punch Taverns in the UK has put more than 300 pubs on the market.
The pubs are located all across the UK. Many of the pubs have folded and are vacant. The UK has seen a wave of pub closures in the last few years due to higher taxes, a shift from off-premise to at-home consumption and the economic downturn. The sale of over 300 pubs, some of which have already closed, is another huge shift in the UK on-premise beer scene.
Some of the pubs may be reopened as a pub again, but it is anticipated that many will be sold and used as other uses.
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| September 28, 2009 - (Probrewer.com) - A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK's "strongest beer".
Scottish brewer BrewDog, of Fraserburgh, was criticized by anti-alcohol groups for their beer called Tokyo which has an alcohol content of 18.2%.
In responses to the criticism the brewer released 1.1% alcohol Nanny State beer.
The company had insisted the high strength beer would help tackle the country's binge-drinking culture, because customers would drink it in smaller quantities.
BrewDog founder James Watt explained on his blog: "Anyone who knows BrewDog, knows beer, or anyone has more common sense than a common (or garden) gnome will know that the scathing and unrelenting criticism we faced was pretty unjustified."
Nanny State is described as a "mild imperial ale." |
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